Welcome to Fitt-on

"This isn’t just fitness. This is a movement"

Why Fitt-on Exists

If you’re here, you’re probably tired of quick fixes.

You’ve seen the “6-week transformations,” the shredded photo dumps, the generic meal plans.

You’re not looking for hype — you’re looking for something that actually helps you grow.

Fitt-on was built for people like you.

People who want to get stronger — not just in body, but in mind, focus, and lifestyle.

This was born from experience.

From losing over 7 stone the wrong way — too fast, too restrictive — to learning what real strength actually looks like. From stepping on stage as a bodybuilder to supporting my mum through MND and using training to help her stay mobile when it mattered most.

This brand didn’t start in a boardroom.

It started in real life, through hard moments, hard reps, and a commitment to showing up even when motivation wasn’t there.

What We Stand For:

• Training with purpose — not ego

  
  

• Barefoot strength and function — from the ground up

  
  

• Fuel over restriction

  
  

• Movement, mindset, and momentum

  
  

• No fluff. No gimmicks. Just real work.

What You’ll Find Here:

• Online coaching that actually gives a sh*t

  
  

• Free and paid guides to help you move, train, and live better

  
  

• Exclusive merch drops that represent more than just a logo — they represent a mindset & a community

  
  

• Community-driven projects that support those who serve (police, NHS, fire, coastguard)

  
  

• A platform that’s raw, real, and ready to grow

The Movement Starts Now

This is the beginning — and you’re here early.

If you’re ready to train with intent, live with clarity, and be part of a brand that builds people, not just physiques — you’re in the right place.

Build. Believe. Become.

Alan Fitton Founder of Fitt-on