Lose the weight.
Build the life.
Real results for real people. Whether you train in person or online, I'll build a plan around your life — and keep you accountable every step of the way.
Choose how we work together
Flexible options to fit around your life, wherever you are.
1-to-1 sessions built around your goals. Structured, progressive training that gets results.
Find out more →Full programme, nutrition guidance, and weekly check-ins — delivered straight to your phone.
Find out more →Practical, sustainable eating plans. No fads, no obsessing over calories — just what works.
Find out more →What clients say
Real people, real results.
Alan made me believe even though I'm a 71-year-old lady — there's nothing I couldn't achieve.
Alan helped me get over the fear of the gym, teaching me how to train effectively and improving my knowledge in training and nutrition.
Alan provided me with excellent, easy to digest nutritional knowledge to fit my lifestyle.
Simple to get started
Three steps from where you are now to where you want to be.
A proper one-to-one consult plus nutrition review. You leave with a plan — and the £50 comes off your first month when you join.
Training, nutrition, and a schedule built around your life — not someone else's template.
Check-ins, progress tracking, and tweaks as you go. You're never left to figure it out alone.
Hi, I'm Alan Fitton
I'm a personal trainer and online coach with over 12 years of experience helping people lose weight and keep it off for good. I don't believe in quick fixes — I believe in building habits that last. Every plan I write is built around you, your life, and your goals.
More about me →Ready to start?
Book your Kickstart Session — £50, redeemed against your first month when you join.
Book now →